Reputation Institute昨天發(fā)布了全球最受尊敬公司的統(tǒng)計(jì)報(bào)告，一共選擇了600家知名企業(yè)，統(tǒng)計(jì)了28個(gè)國(guó)家消費(fèi)者和用戶(hù)對(duì)這些公司的評(píng)價(jià)，前28名如下，谷歌和索尼占據(jù)前兩位，微軟位于第十一名，索尼是排行榜上位置最高的日本公司，因?yàn)镽eputation Institute還沒(méi)有公布完整榜單，因此任天堂的位置尚不得而知：

1 Google (US) 78.62

2 Sony (Japan) 78.47

3 The Walt Disney Company (US) 77.97

4 BMW (Germany) 77.77

5 Daimler/Mercedes-Benz (Germany) 76.83

6 Apple (US) 76.29

7 Nokia (Finland) 76.00

8 IKEA (Sweden) 75.60

9 Volkswagen (Germany) 75.55

10 Intel (US) 75.39

11 Microsoft (US) 74.47

12 Johnson & Johnson (US) 74.12

13 Panasonic (Japan) 73.67

14 Singapore Airlines (Singapore) 73.54

15 Philips Electronics (The Netherlands) 73.31

16 L’Oreal (France) 73.17

17 IBM (US) 73.03

18 Hewlett-Packard (US) 72.67

19 Barilla (Italy) 72.45

20 Nestle (Switzerland) 72.37

21 Ferrero (Italy) 72.36

22 Samsung Electronics (Korea) 71.62

23 FedEx (US) 70.84

24 Honda Motor (Japan) 70.82

25 The Coca-Cola Company (US) 70.40

26 Carlsberg (Denmark) 70.31

27 Procter & Gamble (US) 70.21

28 UPS (US) 70.07

另外按照地區(qū)差異的統(tǒng)計(jì)，排名如下：

亞洲地區(qū): 1) The Walt Disney Company, 2) Daimler/Mercedes Benz, 3) BMW, 4) Sony, and 5) Singapore Airlines.

中歐地區(qū): 1) Sony, 2) BMW, 3) Google, 4) Volkswagen, and 5) Daimler/Mercedes Benz.

中南美: 1) Nestle, 2) Sony, 3) Google, 4) BMW, and 5) Johnson & Johnson.

北美: 1) Johnson & Johnson, 2) Google, 3) Nestle, 4) The Walt Disney Company, and 5) Sony.

北歐: 1) Google, 2) IKEA, 3) Sony, 4) The Walt Disney Company, and 5) Singapore Airlines.